How StoreCensus was born from the struggle every Shopify app founder knows too well
In 2023, our team launched our first Shopify app with high hopes and ambitious growth targets. Like many founders, we believed that building a great product was the hard part— surely merchants would discover and love our solution if we just got it in front of them.
The reality hit hard. Despite having built what we believed was a valuable tool, we struggled to reach the right audience. We burned through thousands of dollars on:
After three months of spinning our wheels and watching our runway shrink, we realized the fundamental problem: we were trying to sell to everyone instead of the right someone.
Discovering a better way to connect with the right Shopify merchants
Our breakthrough came when we started focusing on a different question:"How can we identify merchants who actually need our solution right now?"
We discovered that by analyzing specific Shopify store characteristics, app usage patterns, and public store data, we could build highly targeted prospect lists of merchants who were much more likely to need and adopt our app.
The results were immediate and dramatic:
We had stumbled upon a methodology that transformed our business and growth trajectory.
As our app grew, fellow Shopify developers and partners began asking how we were achieving such efficient growth. We realized our data-driven prospecting approach was solving a widespread problem in the Shopify ecosystem.
In late 2024, we decided to make our approach available to other founders, partners, and agencies—and StoreCensus was born. We've built the platform we wish we had when we started: a tool that helps Shopify app developers and service providers find the exact merchants who need their solutions.
Today, we're proud to help hundreds of Shopify partners avoid the expensive mistakes we made and connect with the right merchants from day one.
We're on a mission to help Shopify partners grow more efficiently by connecting them with the merchants who truly need their solutions—saving time, money, and frustration on both sides.
Join hundreds of Shopify partners who are finding their way with StoreCensus.
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